CATEGORY: MSc Data Analytics

Globally, in today’s increasingly digitised world, data plays a vital role within organisations – across both private and public sectors.  

Data has undoubtedly transformed the way organisations around the world conduct their business, reimagine their products and services, and reach their customers.  

The hype around a smart, data-driven world is here to stay. For businesses, this means finding ways to incorporate artificial intelligence (AI) into their technological frameworks to help them make better business decisions. This is where business intelligence (BI) comes in. 

If you’ve ever found yourself losing your place in a lengthy Excel sheet, you’ll understand how much easier the human mind finds it to process visuals versus rows of numbers and letters.

Utilising big data insights is an important aspect of every successful organisation, with a lot of specialist work that goes into uncovering said information.

It’s now commonly known that many businesses across the world utilise vast amounts of data to enhance their offerings and streamline business processes.

Due to this, it’s equally unsurprising that more employees want to have a greater understanding of how to work with large data sets – including how they can utilise these to benefit their organisation.

You’ve heard the term thrown around before in a wide variety of industries – ‘data analytics’ seems to be something valued by just about every kind of business. And there’s a good reason for that.