I am a Professor in the Faculty of Business and Law with over 20 years of experience as an active researcher and international academic.
My work has been published in international marketing journals such as European Journal of Marketing, Journal of Business Research, Journal of Advertising, Journal of Travel Research, Annals of Tourism Research, Tourism Management, and International Journal of Human Resources Management.
My research interests revolve around the practical side of marketing and how we can find solutions to applied marketing problems.
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