I am a Professor in the Faculty of Business and Law with over 20 years of experience as an active researcher and international academic.
My work has been published in international marketing journals such as European Journal of Marketing, Journal of Business Research, Journal of Advertising, Journal of Travel Research, Annals of Tourism Research, Tourism Management, and International Journal of Human Resources Management.
My research interests revolve around the practical side of marketing and how we can find solutions to applied marketing problems.
Authoring the following book: Ekinci, Y. (2015) Developing Research Questionnaires for Business and Management Students. London: Sage
Co-authoring the following book: Gursoy, D., Uysal, M., Sirakaya-Turk, E., Ekinci, Y. and Baloglu, S. (2015) Handbook of Scales in Tourism and Hospitality Research. London: Cabi
Publishing 100 referred journal articles on customer satisfaction, branding and receiving over 11000 citations for my publications
Supervising to successful completion of 23 doctoral thesis so far.