How to make the most of your LinkedIn profile

LinkedIn is a great resource if you're looking to build your network and discover new opportunities. Find out how to make the most of your LinkedIn profile

With more than 850 million members across the globe, LinkedIn is the world’s largest professional network. Whether you’re scouting out new opportunities, connections, or talent, the chances are it’s one of the first places you’ll visit. It’s not just vast – with six people hired every minute on the site, it’s also highly efficient. 

So how do you stand out from the crowd? Here’s how to use LinkedIn’s features and tools to make your profile reflect the unique and talented professional you are. 

Have a clear headline and summary 

Employers spend on average between five and seven seconds reading a resume. First impressions count, so take some time to craft an introduction with impact. Try to create a headline that’s more than just your job title. Together with your summary, it should weave a story that offers an insight into who you are, what you do, and why you’re a stellar candidate. 

Keep it concise 

You’ve impressed them with your intro, now you’ve got to keep them hooked. One of the best ways to do this is with clear, succinct information. We already know that time is tight so keep your content scannable. Consider bullet points when describing your previous jobs or a couple of paragraphs, maximum. You can add your skills separately (40% of organisations on LinkedIn now rely on the skills filters to find candidates), but highlighting your achievements in each role is a must. 

Prove yourself 

Listing your skills is great, but LinkedIn lets you go one step further. Back yourself up with skills demonstrations and assessments to prove to potential employers you’ve got what it takes. Ask previous co-workers to endorse you (don’t forget to return the favour), and even request written recommendations.  

Build your network 

Schmoozing: love it or loathe it, it goes without saying that one of the best ways to stay relevant is to network. Consider syncing your profile with your email address book to find new contacts easily. 

LinkedIn lets you post news and updates and it doesn’t always have to be a humble (or not-so-humble brag). Read a fascinating article? Seen an event your connections might enjoy? If you’ve created content yourself – even better! Sharing knowledge and insight not only sparks conversation and opportunities for work and collaboration, but helps you become a trusted voice in your industry. 

Join groups 

LinkedIn groups are a space to connect, share ideas, and seek expertise and support. You’ll find industry-specific groups, groups for particular roles, and groups based on shared interests and values.   

Look for groups in your chosen industry with similar professionals and see joining not just as a chance to enhance your network and build visibility, but to learn. 

LinkedIn Learning 

As a University of Portsmouth Online student, you’ll gain free access to LinkedIn Learning – the site’s educational platform, packed with thousands of expert-led courses designed to develop your business, creative, and tech skills.

You’ll discover personalised recommendations based on your interests and Learning Paths to help you achieve your goals. Once you’ve completed a course, add it to your LinkedIn profile to showcase your expertise. 

Stay connected 

Keep up-to-date with the latest news from the University of Portsmouth by following us on LinkedIn. 

LinkedIn is a brilliant tool to boost your presence and widen your network. But if you’re looking to seriously enhance your employability, build skills, deepen your knowledge, and make lasting, international connections, explore our fully online and flexible postgraduate courses.